Trefferliste "Consumer Economics" - alle Bücher

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Richard H. Thaler, Cass R. Sunstein,
Nudge

Der Klassiker der Verhaltensökonomie vollständig aktualisiert Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Buch zu einem Klassiker geworden.…

sofort lieferbar

Buch

Peter Witt
Verhaltensökonomik

Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften …

sofort lieferbar

Buch

Rama Bijapurkar
Lilliput Land

A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted f…

lieferbar innerhalb 1-2 Wochen

Buch

Thekla Wilkening, Robin Haring
Das Bio-Pizza Dilemma

LEBENSLUST STATT ZUKUNFTSFRUST Ein »Weiter so« kann es in der Klimakrise nicht geben. Doch allzu oft scheint es, als könnten wir, abgesehen vom Kauf nachhaltiger und fairer Produkte, wenig dazu beitragen…

sofort lieferbar

Buch

Maria Wiesner
Alles in Ordnung? - Warum wir vor lauter Aufräumen unser Leben verpassen

Does it really spark joy? Was wirklich hinter unserem Aufräumwahn steckt Ordnung ist das halbe Leben. Wir sortieren, falten, verstauen, und am liebsten misten wir aus und schaffen Platz für neue Dinge. D…

sofort lieferbar

Buch

Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

lieferbar ab 12.6.2025.

Buch

Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen

Buch

Richard Deaves
Household Finance

There are many financial decisions that we all must make during our lives, such as how much to save from income on a regular basis in order to fund a comfortable retirement; when insurance and credit are …

lieferbar innerhalb 1-2 Wochen

Buch

Matt Britton
Generation AI

Praise for Generation AI "With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative age-a…

lieferbar ab 6.5.2025.

Buch

Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Erscheint bald

Buch

Helen Bessant, Brian Dive
Human Resource Practice

Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

Erscheint bald

Buch

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

Robyn O'Brien
Seeding Innovation

Gen Z and the modern consumer are looking for companies with authenticity--they want transparency and purpose from brands that are future proofing for the planet they're inheriting. With this changing con…

lieferbar innerhalb 2-3 Wochen

Buch

Joesph H Davis
Coming Into View

An expertly crafted evaluation of forces shaping the economy over the coming decade and portfolio management strategies designed to harness them In Coming Into View: How AI and Other Megatrends Will Shap…

lieferbar ab 3.6.2025.

Buch

Stephen Lowy
Creating Loyalty in Youth Travel

Understand how to attract and retain youth travellers to develop lifelong customer loyalty to travel brands and destinations and increase profitability in the long term.

lieferbar ab 24.6.2025.

Buch

Telegraph Media Group
The Telegraph Tax Guide 2024

Get on top of your tax with the bestselling book on the market which advises on how to complete self-assessment tax returns and provides advice on a range of tax saving tips.

lieferbar innerhalb 1-2 Wochen

Buch

John F Mauldin
The Great Reset

Understand and navigate the coming tumultuous period of political, societal, and economic unrest In The Great Reset, noted financial expert and multiple New York Times best-selling author John Mauldin hel…

lieferbar ab 26.11.2025.

Buch

Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

lieferbar innerhalb 2-3 Wochen

Buch

Helen Bessant, Brian Dive
Human Resource Practice

Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

Erscheint bald

Buch

Erika Wasserman
Conversations with Your Financial Therapist

Improve your financial wellbeing by thinking and speaking about money in a new way Conversations with Your Financial Therapist: Stories and Scripts to Grow Your Money Mindset offers a fresh, empathetic a…

Erscheint bald

Buch

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